While it’s not primarily promoted as an infographic design platform, it can absolutely be utilized for this. Canva is a versatile design platform for creating presentations, social media graphics, and more.If that’s not within your budget or talent, fear not… you can utilize several platforms with fantastic pre-made infographic templates that you can easily update, publish, and deliver as your own. Of course, this still requires that you understand how to utilize a platform like Adobe Creative Cloud to edit the completed design. For a few bucks, you can download some beautiful infographics or graphic sets that you can use to design your infographic. One alternative is to search for infographics on royalty-free graphic template sites. For the effort (or expense), having an infographic that doesn’t garner attention can take a chunk of your budget and resources. I’m not saying that there aren’t downsides to an infographic strategy, though. A solid visual like that is fantastic for engaging visitors, providing them with shareable content, and driving backlinks that help the brand that developed them garner organic search ranking. I love sharing (and providing a backlink) to companies to take the time to develop an incredible infographic. When publishing a topic on Martech Zone, one of the first searches I do is for relevant infographics. The demand for infographic-related searches dropped a little bit but has been steadily on the climb again. When looking for an edge to launch a new domain or grab organic and social media attention, infographics are still our go-to strategy. The demand for infographic design services seems to have dropped in the last few years, but I have no idea why. For several years my agency had a backlog of orders for developing client infographics.
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